The Custify Blog

Resources to build your customer success team & strategy.

SaaS Business

The Role of Customer Success in Managing SaaS Security Incidents

Imagine this: A SaaS provider’s customer portal goes down without warning, exposing sensitive customer details due to an …

Webinars and Podcasts

How did Aaron Spence’s Career in Education Shape His Approach to Scaling | Mastering CS – Ep 36

In our new episode of the Mastering CS, Candid Leader Insights podcast, Irina Cismas, Head of Marketing at …

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Webinars and Podcasts

Bettina Berger: Managing CS in Recruitment During Downturns | Mastering CS Ep 35

In our new episode of the Mastering CS, Candid Leader Insights podcast, Irina Cismas, Head of Marketing at …

Webinars and Podcasts

How a B2C Background Shaped Christopher Warren-Gash’s Approach to Scaling | Mastering CS Ep 34

In our new episode of the Mastering CS, Candid Leader Insights podcast, Irina Cismas, Head of Marketing at …

Customer Success

2024 Customer Success Year in Review – News, Challenges, & Must-Reads

Explore the 2024 Customer Success wrap-up: key trends, expert predictions, and Custify’s highlights. Discover how the industry evolved and what’s shaping Customer Success in 2025.

Roundtable

Our Top Customer Success Influencers of 2024

Customer success is evolving rapidly, and 2024 has been a year of innovation, resilience, and growth. While no …

Webinars and Podcasts

Customer Success 2025: 3 Actionable Strategies to Impact Growth | Webinar

In this webinar, Irina Cismas, CMO of Custify, facilitated an engaging discussion with Sara Arreco, Head of CS …

Webinars and Podcasts

How Past Experience in L&D Impacted Craig Taylor’s Customer Success Strategy | Mastering CS – Ep 33

In our new episode of the Mastering CS, Candid Leader Insights podcast, Irina Cismas, Head of Marketing at …

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Customer Success

Customer Success Forecast 2025: Predictions and Opportunities

Customer success pros, let’s be honest—this field never stays still for long. Every year brings new challenges, innovations, …

Webinars and Podcasts

How Philip Simon’s Leadership is Redefining Customer Success at Scale| Mastering CS – Ep 32

In our new episode of the Mastering CS, Candid Leader Insights podcast, Irina Cismas, Head of Marketing at …

Customer Success

16 Customer Success Events and Conferences you need to attend in 2025

Attending customer success events and conferences is an amazing way to connect with like-minded professionals and grow your …

Webinars and Podcasts

How Karina De Alba’s UX experience impacted her shift to CS | Mastering CS – Ep 31

In our latest episode of the Mastering CS, Candid Leader Insights podcast, Irina Cismas, Head of Marketing at …

Customer Success

What Is Customer Enablement? Effective Strategies and Programs

Customer enablement isn’t simply support with a fancy twist. It’s a sustained business function determined to empower customers, …

Webinars and Podcasts

How Mark Stagi’s experience as a marathon runner influenced his approach to Customer Success | Mastering CS – Ep 30

In our new episode of the Mastering CS, Candid Leader Insights podcast, Irina Cismas, Head of Marketing at …

Customer Success

Using Churn Data to Improve Sales Prospecting and Qualification

Within SaaS, there’s almost always a natural divide between CS and Sales. Take an average Salesperson and ask …

Customer Success

10 ͏Tip͏s to͏ Ba͏lance Cu͏stom͏e͏r͏ Suc͏͏͏ces͏s Initiati͏ves w͏͏it͏h Cost Ma͏n͏ag͏ement in S͏aa͏S͏

You͏r cus͏to͏m͏͏͏er succ͏ess͏ team͏ is ͏͏r͏unning ͏͏f͏u͏ll ͏t͏hrot͏tle,͏ pu͏͏tting͏͏ o͏ut͏ ͏fir͏e͏s and ke͏eping ͏clie͏n͏ts ͏h͏app͏y. ͏But͏ ͏then, you …

Webinars and Podcasts

Adapting your Customer Success Strategy for Scaling & Retention with Sandra Campo | Mastering CS – Ep 29

In our new episode of the Mastering CS, Candid Leader Insights podcast, Irina Cismas, Head of Marketing at …

Tools

Top 11 Best Scheduling Apps for SaaS Teams in 2025

Calls, client meetings, presentations, team meetings. On average, every manager has about 12 meetings per week. When it …

Webinars and Podcasts

How Renata Pinheiro Navigated Customer Success Challenges in Startups | Mastering CS – Ep 28

In our new episode of the Mastering CS, Candid Leader Insights podcast, Irina Cismas, Head of Marketing at …

Tools

Close CRM Review for Customer Success: Features and Limitations

A detailed review of Close CRM, covering essential features, top use cases, and benefits for Customer Success Managers seeking efficient customer relationship management.

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