Irina Vatafu

Irina Vatafu is the Lead Customer Success Manager at Custify. As an ANC Certified Trainer and a Customer Success Manager, Irina uses her technical background to better understand SaaS businesses and drive them to success.

More articles written by Irina Vatafu

Customer Success

Master Customer Success Operations through Data-led Growth

In an ever-increasing number of insights we can pull from our survey on quiet quitting, we found that …

Customer Success

Make Low Touch Customer Success High Value with Automation

In our jobs as CSMs, it’s often the case that we’re overwhelmed – either by the number of …

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Best Practices

Customer Outcomes – Unlock the Future-proof Measure of Customer Success

Measuring customer outcomes is now essential for business success. In the era of customer success, those unbothered to …

Customer Success

The Secret to Efficient EBRs for SaaS and Customer Success

The question of executive business reviews brings up an interesting debate: are EBRs even necessary? What about QBRs? …

Customer Success

Aligning with Customer Success – Promoting Cross-Departmental Collaboration

Unaligned goals and KPIs have been a challenge of customer success teams since day one. Sadly, even today …

SaaS Metrics

What is Customer Lifetime Value (CLTV): Definition, Formula, and How to Use

Where is the value of a customer? Is it in their monthly subscription? Their purchases? Their customer reviews? …

Customer Success

The 13 Most Eye-opening Customer Success Webinars | 2022 List

Since the CS world is constantly full of brilliant talks, we know many of you’ve been waiting for …

Customer Success

What Is a Quarterly Business Review? What QBRs Mean for CSMs

As a SaaS business, one of the best ways to ensure continual growth with your customers is to …

Customer Success

Is Customer Success a Good Career? Yes. Let’s Explain Why!

Customer Success is a relatively new role that has emerged with the movement towards subscription-based software models. Although …

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