More articles written by Philipp Wolf
SaaS Metrics
Customer Success Metrics You Should Track
Tracking customer success metrics is the key to customer loyalty and happiness. “Customer loyalty is the most powerful …
SaaS Metrics
Announcing Our Hubspot And Custify Integration
We are excited to announce that Custify is now fully integrated with Hubspot. Our 2-way-integration allows users of …
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Customer Success
20 Customer Success Courses & Certifications Every CS Manager Needs In 2023
Whether you’re planning to start a new career in customer success or upgrade the skills and knowledge you already …
Customer Success
Want A Better Customer Experience – Align Customer Success And Marketing
Most software-as-a-service (SaaS) companies implement customer success programs to reduce churn. But there’s a reason that McKinsey calls customer …
Customer Success
How To Start A Great Customer Success Program In 90 Days
Have you been charged with creating a customer success process at your company? Maybe you’re the first customer …
Customer Success
Customer Success Vs. Customer Experience — Is There A Difference
If you’ve spent any time reading about customer success (CS), you’ve probably noticed that it emphasizes crafting positive …
Customer Success
7 Ways SaaS Companies Can Increase Conversion Rates
Starting your SaaS was a daunting task, but the journey doesn’t end there. You’ve no doubt worked diligently …
Customer Success
The Importance Of Customer Success Documentation
Have you ever read a piece of professional documentation and thought, “Wow, that was very helpful and well …
Customer Success
How To Hire A Customer Success Manager The Right Way
Customer success managers improve the customer experience (CX) of any business. It’s probably the most essential part of …
Features
Announcing The Segment And Custify Integration
We are excited to announce that Custify is now integrated with Segment. This opens up several possibilities to …
Customer Success
How To Set Up Your CRM For Customer Success
Of all software your company uses, your customer relationship management (CRM) solution might be the most important one …
Best Practices
Create A Standout Customer Experience With Better SaaS Onboarding
After your sales and marketing team have done their jobs, you come to the first step of customer …
SaaS Metrics
Overcome This Obstacle For Proactive Customer Success
We talk about proactive customer success a lot at Custify. Your customer success team should take action to …
Best Practices
How Email Automation Can Drive Your Customer Success Program
“Automation” has been one of the hottest terms in marketing over the past decade or so. Especially in …
Customer Success
How SaaS Startups Can Implement Customer Success
Customer service is and has always been one of the most important facets of businesses – especially for …
SaaS Metrics
How SaaS Startups Can Avoid Failed Payments
Subscription renewals are the heart that keeps the SaaS Startup body running. At the very core of the …
Best Practices
14 Customer Retention Strategies For SaaS to Implement in 2025
Customer churn is the SaaS kryptonite and the bane of SaaS leaders’ existence. That’s why they’re constantly looking …
Customer Success
The Framework For Developing Customer Success Personas
How do your customers define success with your product / service? If you can’t answer that question immediately, …
Best Practices
How To Move To A Software Subscription Model
While there are still plenty of traditional software vendors out there, the software subscription model is becoming more …
Customer Success
Customer Success + Sales Enablement = Better Customer Experience
Where does customer success live in your organization chart? Is it part of customer support? Marketing? Sales? Does …