More articles written by Philipp Wolf
Customer Success
20 Customer Success Courses & Certifications Every CS Manager Needs In 2023
Whether you’re planning to start a new career in customer success or upgrade the skills and knowledge you already …
Customer Success
Want A Better Customer Experience – Align Customer Success And Marketing
Most software-as-a-service (SaaS) companies implement customer success programs to reduce churn. But there’s a reason that McKinsey calls customer …
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Customer Success
How To Start A Great Customer Success Program In 90 Days
Have you been charged with creating a customer success process at your company? Maybe you’re the first customer …
Customer Success
Customer Success Vs. Customer Experience — Is There A Difference
If you’ve spent any time reading about customer success (CS), you’ve probably noticed that it emphasizes crafting positive …
Customer Success
7 Ways SaaS Companies Can Increase Conversion Rates
Starting your SaaS was a daunting task, but the journey doesn’t end there. You’ve no doubt worked diligently …
Customer Success
The Importance Of Customer Success Documentation
Have you ever read a piece of professional documentation and thought, “Wow, that was very helpful and well …
Customer Success
How To Hire A Customer Success Manager The Right Way
Customer success managers improve the customer experience (CX) of any business. It’s probably the most essential part of …
Features
Announcing The Segment And Custify Integration
We are excited to announce that Custify is now integrated with Segment. This opens up several possibilities to …
Customer Success
How To Set Up Your CRM For Customer Success
Of all software your company uses, your customer relationship management (CRM) solution might be the most important one …
Best Practices
Create A Standout Customer Experience With Better SaaS Onboarding
After your sales and marketing team have done their jobs, you come to the first step of customer …
SaaS Metrics
Overcome This Obstacle For Proactive Customer Success
We talk about proactive customer success a lot at Custify. Your customer success team should take action to …
Best Practices
How Email Automation Can Drive Your Customer Success Program
“Automation” has been one of the hottest terms in marketing over the past decade or so. Especially in …
Customer Success
How SaaS Startups Can Implement Customer Success
Customer service is and has always been one of the most important facets of businesses – especially for …
SaaS Metrics
How SaaS Startups Can Avoid Failed Payments
Subscription renewals are the heart that keeps the SaaS Startup body running. At the very core of the …
Best Practices
14 Customer Retention Strategies For SaaS to Implement in 2025
Customer churn is the SaaS kryptonite and the bane of SaaS leaders’ existence. That’s why they’re constantly looking …
Customer Success
The Framework For Developing Customer Success Personas
How do your customers define success with your product / service? If you can’t answer that question immediately, …
Best Practices
How To Move To A Software Subscription Model
While there are still plenty of traditional software vendors out there, the software subscription model is becoming more …
Customer Success
Customer Success + Sales Enablement = Better Customer Experience
Where does customer success live in your organization chart? Is it part of customer support? Marketing? Sales? Does …
Customer Success
5 Ways Content Can Boost Your Customer Success
Wouldn’t it be nice if your customer success managers (CSMs) had more time? They could work more closely …
SaaS Metrics
Should SaaS Businesses Outsource Customer Success
Many customer-facing business functions get outsourced on a regular basis. Outsourced customer support is extremely common, technical teams …