In this article, you will find the best software you can use to record and analyze customer feedback, such as customer survey tools, online review tools, community feedback tools, and even user testing tools. Read on to see what each of these customer feedback tools has to offer.
How Important Are Customer Feedback Tools?
Having a customer-centric attitude is strongly linked to a company’s success because customers are the ones that generate income. Customer feedback is essential to all businesses because it shows the customer satisfaction levels and can help identify opportunities for product improvement. This is crucial for SaaS businesses, where customer inputs can be rapidly translated into product development.
Customer feedback tools automate the feedback collecting process and transform it into data that can be easily analyzed to deliver a better customer experience. Here are a few tools you should consider using:
Many survey distribution channels: email, link, website, in-product and mobile app
NPS, CSAT, CES and 12 more survey question types in one tool
Customize the font, color, background and position of your survey without coding
Hubspot, Intercom and 26 other native integrations
No time limit on the free plan
Unlimited free seats with any plan
Survicate is a tool that helps you gather customer feedback on all digital channels. You can send surveys by email, link, chat or in-product. You can run targeted surveys on websites and within web or mobile apps. It integrates with a large variety of CRM, Analytics, and Customer Support tools, among others.
Survicate allows you to automate customer feedback collection and analysis. Receive customer insights constantly from all stages of the funnel.
Sender is a full-suite marketing automation solution that you can use to schedule, send, and automate customer feedback surveys.
Sender allows you to set up elaborate automation sequences that can be triggered based on user behavior. So, you can send feedback surveys when customers are most engaged.
You can reach out to users to get feedback via email or SMS from a single platform. Plus, if you’re planning to run on-page feedback campaigns, a popup builder with behavioral triggers will help you target the most active users. Sender integrates with all major apps and marketing suites, helping you access data where you need it the most.
Recommended For: eCommerce businesses, bloggers, and B2B SaaS companies looking to automate surveys and other marketing operations.
Starting Price: $8 per month. Comes with a forever free plan for up to 2500 subscribers.
Advanced customization options to fit any brand color, font and overall style
Create NPS surveys in one click
30+ native integrations including Salesforce, Hubspot, Marketo and Intercom
250+ professionally designed templates
Analytics dashboards with detailed performance reports
Share surveys easily as links, embeds, pop-ups or landing pages
Full responsiveness for mobile devices
Reveal incomplete submissions
Free forever plan
involve.me helps you engage with your customers in an interactive way across all of your online channels. Create beautifully designed customer feedback surveys, including NPS surveys, in minutes without any coding. Customize your survey design to fit your brand perfectly in just a few clicks.
You have the option to start from a blank canvas or choose one of 250+ professionally designed templates.
Published surveys can be shared as links, embedded in your content pages or used as pop-ups across your channels.
The data you collect can be viewed in the reporting dashboards in involve.me. You could also send data automatically from your surveys to 30+ tools for marketing automation, CRM and more.
Recommended for: All
Starting Price: Free Forever Plan. Paid plans start from 19$/Month for annual plans.
Comment directly on live websites, web apps, PDFs and images.
Real-time CSS edits
Review and collaborate on mobile apps
Rephrase web content with GPT
Visual bug reporting
Integrations – Jira, Trello, Asana, Zapier, ClickUp, and Slack
ruttl is a visual feedback and collaboration platform, equipped with a comprehensive set of tools including website feedback, mobile app feedback, and customer feedback. With ruttl, you can effortlessly gather valuable feedback from your team and clients through various means like annotations, screenshots, video recordings, and more.
100+ customizable survey templates for a wide range of industries and purposes.
AI survey generator for hassle-free, quick surveys with minimal effort.
Drag-and-drop survey builder for easy customization.
Multi-language support to cater to global audiences.
Seamless integration with popular CRM, marketing, and email platforms like Salesforce, HubSpot, and Mailchimp.
Automated survey scoring for quizzes and assessments.
ProProfs Survey Maker is a versatile and user-friendly tool for creating surveys that collect actionable customer feedback. Whether you are gauging customer satisfaction, gathering employee insights, or conducting market research, ProProfs Survey Maker offers an intuitive platform designed to simplify the entire survey creation process.
You can choose from over 100 customizable survey templates, allowing you to start quickly and efficiently. One of the key benefits of ProProfs Survey Maker is its ability to integrate with popular CRM and marketing tools, making it an all-in-one solution for feedback collection and analysis.
Recommended for: SaaS businesses
Starting Price: ProProfs offers a forever free plan for up to 50 responses, with paid plans starting at $19.99 per month.
Flexible testing options: Moderated and unmoderated usability tests
Support for prototypes, live websites, and mobile apps
AI-powered summaries and sentiment analysis for actionable insights
Heatmaps and interaction data for enhanced usability insights
Local language testing to ensure inclusivity and diversity
Easy collaboration with features like comments, annotations, and highlight reels
UXArmy is an all-in-one usability testing platform designed to streamline user research for teams of all sizes. Whether you’re conducting moderated or unmoderated tests, UXArmy simplifies the process with tools to test prototypes, live websites, and apps across platforms.
Its AI-driven insights, including summaries and sentiment analysis for English tests, help teams quickly identify actionable feedback. With advanced analytics features like heatmaps, mouse tracking, and full-path tracking in Figma, you’ll uncover deep usability insights.
UXArmy also supports local language testing, making it easier to connect with diverse audiences. The platform fosters collaboration with team features like comments and highlight reels, ensuring everyone is aligned during the research process.
Recommended For: UX researchers, designers, product teams, and marketing teams
Pricing: Free plan available forever. Paid plans are customized based on your specific requirements
Refiner is a user feedback & customer survey solution for SaaS companies. Refiner makes it easy to track customer satisfaction metrics (NPS, CSAT & CES), profile users or research what to build next.
Refiner lets you create fully customizable microsurveys that can be launched in-app (web & mobile) or on your website, sent by email, or shared with a link.
Uncover new customer insights with customizable analytics dashboards or push responses to your favorite tools in real-time. Refiner integrates nicely with 3rd party tools like Segment, Zapier, Make, Google Sheets, Customer.io, and many more.
Prototype Testing with Figma and Invision Integrations
Tools for advance customer behavior analytics
In-depth data analysis with comprehensive reporting
UXtweak is a user research tool that helps analyze customers’ behavior during their interactions with digital products. This software aids with identifying obstacles in customer journeys, optimizing landing and check-out pages and tailoring digital experience to customer expectations. UXtweak’s toolkit is very extensive, but keep in mind that some of the more advanced features have a steep learning curve.
Wootric is a customer feedback tracking software that uses NPS, CSAT, and CES surveys to determine customer satisfaction. Feedback collecting channels include email, web and mobile apps, chat, and SMS. Wootric’s user interface is intuitive and easy to use. However, this tool can be a bit slow when loading huge amounts of data. Custify even offers a native integration with Wootric.
Typeform is a tool used to build interactive forms, surveys, and quizzes. It has a user-friendly interface, and it offers an extensive library of visually attractive forms, survey and quiz templates, as well as high-level reports. However, it lacks some handy features, such as allowing users to edit the survey’s HTML code.
Hubspot is a Customer Service Software that has all the necessary tools for marketing, sales, customer service, and content management. With Hubspot’s Customer Feedback tool, you can create surveys to gather feedback and deploy them via email or on your website. Hubspot’s focus is on usability, so there aren’t many customization options available.
Qualaroo provides you with templates you can customize to match your brand. It highlights new responses and helps you categorize questions with sentiment analysis. Its word cloud feature brings out key ideas from free-form answers. However, the platform could use more pre-built survey templates for users.
Recommended for: All
Starting Price: $80 / Month
13. SurveyMonkey
Best Features:
Survey sharing with fine control over who can view and edit
Multilingual surveys
Free integrations with popular collaboration apps
All file type exports (CSV, PDF, PPT, SPSS, XLS)
Advanced analysis features.
SurveyMonkey is an online survey software that has over 100 available integrations with various apps and plug-ins, such as MailChimp, Slack, Google Drive, Microsoft Teams, and Hubspot. SurveyMonkey comes with 12 pre-made survey templates for different niches (health, marketing, education, etc.) but offers few survey customization options for its users.
Various distribution options: website embed, email, QR code, URL, chatbot
Collect and display testimonials and video testimonials
Automated feedback process
Native integration with Hubspot and Pipedrive
Zapier and API integrations
Trustmary is a marketing automation tool for collecting testimonials and customer feedback. The survey builder is easy to use and includes many tried and tested templates like NPS and CSAT. Integration with CRM enables extensive automation options and easy data transfer between the systems. The Pro plan might be a heavy investment for someone who is just starting out, but the free Solo plan allows you to collect unlimited testimonials and showcase them on your website.
Full package includes Feedback Kiosk (with the best kiosk software), Unlimited Responses, Users, Surveys & Questions
Capture real-time customer feedback in multiple languages
Increase your survey response rates
Get insight into the why
Receive instant alerts for negative feedback
Scales across locations, teams, and users
Actionable & custom reporting data
This is one of the best ways to collect customer or employee feedback in real-time. Emoji-based surveys remove any friction and allow for quick and easy feedback. This results in higher response rates and higher overall survey scores.
Recommended for: Companies looking to capture customer or employee feedback within a physical location.
Trigger automatization of routine feedback processing
UseResponse is a 360° customer support tool that offers customer feedback, help desk, knowledge center, and live chat solutions. You can use it to collect feedback, ideas, and questions in real-time and not only. It can be a difficult tool to understand if you’ve never used a customer support system, so it’s not appropriate for inexperienced users.
Visual feedback with annotations including rectangle, highlighter, pencil, screen recording, screenshot, text annotation, arrow, etc
Internal and external stakeholder collaboration in one centralized platform – right from your browser
Standard integrations with popular project management and collaboration tools including Wrike, Jira, Slack, MS Teams, and more
Custom integrations via APIs
Easy-to-use interface for non-technical users
Version control for tracking changes and updates
Consolidated and auto-generated reports for projects
Task and issue tracking in Kanban and Table views
zipBoard is a centralized visual feedback and collaboration platform for digital assets including URLs for websites and web apps, PDF documents, images, zip files (SCORM files), videos, and audio (MP3). zipBoard allows clients and customers to provide feedback and report issues directly on digital assets using annotation and markup tools – right from the browser.
zipBoard integrates seamlessly into your existing workflows and ensures stakeholders address feedback and issues in real-time. It’s an excellent feedback and approval tool for non-technical customers and helps improve agency-client collaboration.
Recommended for:Web Design, Architectural, Construction & Engineering, and Learning Design Agencies
Accessible from anywhere with its mobile application
Almost all advanced features are available on a free plan
Direct integration with popular apps
Avoid unnecessary questions with conditional logic
Multiple sharing options
Ready-made form template
Gathering customer feedback can be a challenging task for businesses. However, forms.app is a tool that simplifies this process. This web-based tool allows users to create forms, surveys, quizzes, and polls in no time. Moreover, forms.app provides advanced analysis and calculation features to help users obtain better results from their NPS, CSAT, and CES.
Users can share their feedback forms and surveys effortlessly with their customers through forms.app’s mobile app, which is easy to navigate. This way, customers can share their insights from anywhere and anytime.
Recommended for: All
Starting Price: Free (Premium starts at USD 25 /mo)
Spam Protection with Google Re-Captcha and Cloudflare Turnstile
Digital Signature and File Upload
Branding Kit for Customisation
Online Payment Support
Formester is a no-code tool with drag and drop interface. It has extensive customisation features that can be used to build surveys, quizzes, polls and online forms for versatile use cases (Marketing, HR, Payments). Formester has multiple integrations but the number of templates is relatively lower compared to some other form builders.
Idea Box for centralizing all feedback and requests
AI Classification to automatically tag and organize tickets
Feedback Synthesis to identify trends and priorities
Capture Feedback Portal: Seek feedback and idea submissions directly in Chisel, with the ability to filter responses by location and demographics.
Built-In Surveys: Utilize Chisel’s survey tool for user research, validation, and testing. Access pre-built templates for various needs, such as pre-launch assessments and reviews.
Target the Right Audience: Filter surveys by country, age, gender, and income to pinpoint ideal respondents.
Starting Pricing:
Chisel offers flexible pricing from a free Essentials plan to tailored Enterprise solutions. This makes it accessible for teams of all sizes to reap the benefits.
A number of powerful integrations including Salesforce, Hubspot and Mailchimp
Option to save and continue later
Mobile-responsive design
800+ survey templates
Autoresponders and reminder emails
Offline surveys
Jotform Survey Maker is a user-friendly platform for creating, sharing and analyzing dynamic surveys. It allows users to build custom surveys for anything from business insights to academic research. Users can choose to embed their surveys on their website, share it with a link or QR code, or build an app without any coding and add multiple surveys and other documents to it. Jotform also offers strong data security and analysis features such as auto-generated reports, dashboards, graphs and calendars.
Recommended for: All
Starting Price: A free starter plan is available with paid subscriptions starting at $34 per month.
22. CustomerSure
Best Features:
Multiple languages
Survey customization
Track and improve survey rates
Full GDPR compliance
CustomerSure is a feedback tracking software that you can use to deliver surveys via email, SMS, web, app, and more. CustomerSure also helps you track and improve deliverability, engagement, abandonment, and response rates on surveys. The only downside is that its price is quite high compared to other similar tools.
Hotjar is a customer behavior analytics software that can help you understand how users interact with your website. It uses heatmaps and recordings, as well as incoming feedback and surveys to determine how users really behave and what they want. One downside is that it collects data for all customers together, with no possibility to create customer profiles or segmentation.
Marker.io is a visual bug reporting tool made for agencies and software development teams. Simply install the website widget and collect feedback with screenshots, annotations & technical meta-data, directly into your favorite project management tool like Jira, Trello, Asana, GitHub, ClickUp, and more.
Say goodbye to messy emails, spreadsheets, and PowerPoint. There is a better way!
SurveySparrow is an all-in-one experience management platform that offers the following products: Enterprise Survey Software, NPS Software, Offline Surveys, 360° Assessment, Chatbot for Website, and API. Surveys made on SurveySparrow are responsive, highly engaging, and user-friendly. The customization options are quite limited, so this aspect could use some improvement.
Recommended for: All
Starting Price: $19 / month
26. Client Heartbeat
Best Features:
Customization
Periodic survey reminders
At-risk customer alerts
Customer reports
Industry benchmarks
Client Heartbeat is a platform that records and analyzes customer feedback. It provides you with a list of survey questions you can choose from when creating a survey and comes with a Company Dashboard where you can visualize customer and company data. This tool’s features are quite basic, so the value you get for your money is not very high.
Recommended for: All
Starting Price: $29 / month
27. UserReport
Best Features:
Survey widget
Net Promoter Scores
Demographics
Google Analytics integration
Customizable and localized
UserReport offers a survey and feedback widget that you can integrate with your website or app (you can easily install them by adding a code snippet to your website). It uses Net Promoter Score to show you how many users like your company. Although it is a very useful tool, it’s best suited for higher-traffic websites.
Recommended for: All
Starting Price: Free
28. Clarabridge
Best Features:
Easy feedback categorization
Emotion analysis
AI-powered semantic analysis
Personalized dashboards for every department
Mobile access
Clarabridge is a customer feedback tool that collects customer feedback from all digital channels: emails, chats, surveys, social interactions, ratings, customization reviews, or forums. You can get both solicited and unsolicited feedback in one place to analyze it. The major downside is that it takes quite a bit of time to set up and maintain, so it’s not easy to use by inexperienced users.
Recommended for: All
Starting Price: Price on request
29. GetFeedback
Best Features:
Automated feedback collection
Integrations with popular apps
Pre-made templates
Easy-to-use interface
Out-of-the-box dashboards
GetFeedback helps you bring customer feedback from all channels in one place. You can use it to view your Net Promoter Score (NPS), Customer Satisfaction Score (CSAT), and Customer Effort Score (CES) and understand your customers’ needs. Keep in mind that GetFeedback doesn’t offer as many integrations as other tools on this list.
Recommended for: All
Starting Price: Price on request
30. Confirmit
Best Features:
Survey design
Panel management
Data collection and integration
Text analytics
Reporting and analysis
Confirmit is a customer feedback tool that helps you collect feedback from customers and employees, analyze results, and use insights to improve your business. It comes with great customization and adaptation options that are available with other tools but keep in mind that it can take some time to learn how everything works.
InMoment gathers customer feedback using video, voice, text, and active listening while also encouraging customers to provide online reviews. The platform offers various types of reports for an in-depth analysis, but understanding the reporting features can be difficult for first-time users.
Recommended for: All
Starting Price: Price on request
32. Bazaarvoice
Best Features:
Ratings and reviews
Questions and answers
Analytics
Reporting dashboards
SEO
BazaarVoice brings all customer feedback, questions, ratings, and reviews in one place, which means you can connect with customers and respond to their questions and reviews using a single platform. The BazaarVoice dashboard is easy to navigate and create reports on, but review filtering isn’t accurate enough at times.
Recommended for: All
Starting Price: Price on request
33. Ask Nicely
Best Features:
Customer segmentation
Data analysis tools
Multi-channel data collection
Dashboard
Reporting/Analytics
Ask Nicely helps you create customizable client surveys that you can deliver via email, SMS, or web. It allows you to measure customer satisfaction using metrics such as Net Promoter Score (NPS), Customer Satisfaction Score (CSAT), and Customer Effort Score (CES). However, it can be tricky to find your way around as a first-time-user.
Feedback Button: Gather user input effortlessly. Empower users to send feedback at the exact moment of their experience.
Visual Bug Reporting: Simplify issue tracking with annotated screenshots.
In-App Forms: Streamline data collection. Collect feature requests, interview participants, and behavior-based feedback
Custom Surveys: Tailor feedback collection.
Screen Recordings: Capture user interactions.
Comprehensive Dashboard: Make data-driven decisions and collaborate on user insights to plan your roadmap and fix bugs faster
Easy Integration: Simple code snippet for setup connect with 50+ tools.
Usersnap is your all-in-one solution for customer feedback and bug reporting. With Usersnap, you can effortlessly collect satisfaction ratings, screenshots, and in-depth contextual feedback from your customers. Capture screen recordings, vocal insights, and conduct surveys related to product-market fit and customer experience.
Plus, installation is a breeze – just insert a short code snippet into your website, and you’re ready to roll.
LeadQuizzes is a proficient tool to use for conducting research, getting user feedback, or simply learning more about your audience.
This intuitive survey software comes with interactive templates, allowing survey creation to be done in a matter of minutes.
Zonka Feedback is a complete Customer Feedback and Survey Tool that equips you to take feedback from all channels and measure CX Metrics with NPS Surveys, CES Surveys and CSAT Surveys. It is easy to use for small businesses and startup corporations as well as large enterprises. Zonka Feedback provides real-time responses, in-depth analysis, collaborative response inbox for teams to take, manage and improve customer feedback by closing the feedback loop.
The platform can be integrated with all tools you use with one-touch integrations and APIs to create workflows.
Integrations with CRM, Customer Success & Email marketing
Advanced reports & analytics
Industry benchmarks
Retently is an intuitive CX platform that helps measure and improve customer satisfaction by collecting and analyzing customer feedback. It can be easily integrated with the tools you already use to streamline workflows and manage feedback. The biggest advantage of Retently is that you have all the data in one place. However, this approach can lead to difficulties in navigating the product.
Personalize your QR Code forms based on the user’s location, device, scan number, etc.
Customize form responses based on logic jumps. Track QR Code scans and understand customer behavior
Make feedback forms more accessible with multi-language support
Connect Uniqode with other marketing or CRM to optimize your workflow.
Uniqode is SOC® 2 certified and GDPR compliant, ensuring your data is secure
Uniqode is designed for brands looking to collect feedback from out-of-home touchpoints using QR Codes and integrated forms. This tool is ideal for retail stores, restaurants, and other businesses aiming to gather insights on products, customer service, and more.
The platform provides built-in QR codes with built-in forms, allowing you to choose from over 15 prebuilt templates for a quick start. Uniqode’s forms are fully customizable and feature advanced options like logic, ensuring your user’s highly personalized feedback experience.
Recommended for: E-commerce companies, Brick and mortar businesses and more
Paid Plan: Starts at $5/mo billed yearly
Final Thoughts
As you can see, you have many options to choose from. Some customer feedback tools like SurveyMonkey, Typeform, and Usersnap offer great value for money. Others, such as Wootric, Survicate, and ProProfs Survey Maker have free versions, so they’re perfect if you’re just starting out and don’t have a big budget.
Victor Antiu is the Marketing Manager at Custify. With nearly 10 years experience, his focus is SEO, product marketing, and B2B inbound strategy. When he’s not trying to fix websites and automate processes, he’s traveling and sailing around the world.
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