Best Practices
How to Improve Your Free Trial Conversion Rate (+Examples)
SaaS companies often offer free trials in an effort to boost their conversion rates. As they give users …
Best Practices
Brand Reputation Management: How to Make Your SaaS Brand Shine
Money can’t buy a good reputation – one has to earn it. The same goes for businesses and …
Best Practices
What Is Revenue Operations & Why RevOps Is Crucial for SaaS
Proper organizational alignment is the key to success for any SaaS business. In fact, aligned organizations report a …
Best Practices
How to Collect and Use Customer Intelligence
Business decisions, from product ideation to marketing strategy and customer care, are dependent on customer preferences. To understand …
Best Practices
Why Social Listening Matters for Customer Satisfaction
Being a mature company or a startup, you should treat your social media as something other than a …
Best Practices
8 Killer Strategies To Manage Customer Expectations
In today’s business landscape, customers are more informed and demanding than ever before due to the rise in …
Best Practices
Top Challenges Faced By Account Managers
Did you know that businesses that implemented account managers have seen a 34% increase in profitability? However, achieving …
Best Practices
How To Create A Community That Supports Your SaaS Growth
SaaS companies are facing a unique challenge regarding growth. Rising customer acquisition costs and intense competition demand a …
Best Practices
CS Employee Retention Challenges: Why Some Companies Are Struggling to Keep Their CSMs
When gathering data for our study on quiet quitting in customer success, we discovered a surprising phenomenon. In …
Best Practices
Mastering PR: 7 Essential Strategies for SaaS Startups
Obtaining positive coverage from media outlets can be extremely challenging. Unless your pitch is good enough, you’ll hardly …
Best Practices
Customer Outcomes – Unlock the Future-proof Measure of Customer Success
Measuring customer outcomes is now essential for business success. In the era of customer success, those unbothered to …
Best Practices
How to Use AI Note-Taking to Improve Customer Success Team Meetings
Customer success teams have a lot to think about in terms of prioritizing customers’ needs and goals. If …
Best Practices
What Is Account Mining & Its Best Practices
Statistics show that the probability of selling to a new customer (5% to 20%) is much less than …
Best Practices
Best Email Marketing Strategies for SaaS in 2024
Are you overwhelmed with the marketing trends and techniques you need to adopt as a SaaS business marketer? …
Best Practices
What is Social Proof and How to Apply It in B2B SaaS
Have you ever purchased a product because a friend recommended it to you? If your answer is yes …
Best Practices
All You Need to Know About SaaS Sales Forecasting
SaaS sales forecasting is a key part of financial planning and analysis for SaaS enterprises. Sales forecasts are …
Best Practices
Customer Experience and Customer Service Trends Worth Trying in 2025
More than 72% of businesses claim that improving customer experience (CX) is their #1 priority today. Are you …
Best Practices
8 Challenges in Customer Retention and How to Overcome Them
While getting new customers is important, nurturing the existing ones is the foundation of building a successful business …
Best Practices
How Storytelling Can Renew Your B2B Marketing Strategy
If you want your B2B company to succeed, then a well-executed marketing strategy is essential. However, many businesses …
Best Practices
What is a Knowledge Base and How to Choose the Best Tool
Whether you’re a small business seeking greater organization or an enterprise-level company looking to simplify the customer support …