Best Practices

On our blog, we often talk about the importance of having a great onboarding process. That’s because, during …

Customer marketing, or retention marketing, focuses on providing dedicated content to support the customer’s success mission. Here are six examples of such tactics.

Learn how to create your SaaS sign up flow and efficiently optimize it based on your business model in order to increase your conversion rate.

See how customer success tools can be extremely helpful in identifying and optimizing your customer touchpoints for SaaS businesses.

Establishing trust with prospects is essential for any B2B business. Learn the best methods to adapt your marketing to boost sale opportunities and brand awareness.

Want to take your SaaS business to the next level? Here’s how to run a gap analysis for customer service to increase customer satisfaction.

SaaS lead nurturing helps drive engaging relationships with customers, depending on buyer personas. Here are some foolproof best practices to help you out.

SaaS renewals are essential to maintaining revenue levels. An easy way to drive them is by implementing dunning emails. We’ve got 9 more awesome tips and ideas inside.

Guide on the ins and outs of customer engagement and how you can develop a strategy to increase brand loyalty and trust.

CSMs must review customer support ticket data to understand how customers are really doing and learn to use that data to improve their customer success activities.

Live chat software is an ideal solution for an effective onboarding process and to accompany your churn rate reduction strategies & drive customer success.

Conversational text messaging is a technique of engaging with a contact one-on-one after they replied to a brand’s message. See the benfetits and advanteges of trying it.

By investing in your business, a customer has given you the responsibility and opportunity to provide excellent service. …

Investors have various areas of focus on the expectations of the SaaS (software as a service) companies they’re …

Learn the difference between customer retention and customer loyalty. Don’t just fight decline, but drive business growth.

Various factors, from the pandemic to the Millennial desire for a greater work-life balance, have led to businesses …

Customer success and support teams at large enterprises must engage with thousands of customers every day. Each interaction …

When you think of customer service, what’s the first thing that comes to mind? It’s often a telephone …

A list of in-depth Customer Success Manager interview questions to check that your candidate understands churn, stress, upselling & everything else!

Advice and tips from 15 CSMs from all over the world on how to be a good Customer Success Manager.