Best Practices

How ab marketing complements Customer Success and examples of account-based marketing tactics you can use across departments.

Insightful interview with Peter Sterkenburg on customer success best practices he learned in his experience as a Customer Support and Customer Success representative.

How to face the challenges of calculating customer success ROI within the ever-changing SaaS industry with examples and guide

A round-up of customer success stories on how industry leaders measure ROI and best practices on calculating it individually for customer success managers.

80% of customers say the experience a company provides is as important as its products and services. Still, …

Shopify’s onboarding process should be an example for CSMs. After all, they wouldn’t have become the most popular …

Jobs in customer success are trending so here are 14 top-level customer success managers with some precious advice for those who want to start a career.

When to have a meeting, when to send a message, and when to automate The success rate on …

After your sales and marketing team have done their jobs, you come to the first step of customer …

“Automation” has been one of the hottest terms in marketing over the past decade or so. Especially in …

Customer churn is the SaaS kryptonite and the bane of SaaS leaders’ existence. That’s why they’re constantly looking …

While there are still plenty of traditional software vendors out there, the software subscription model is becoming more …

In a competitive market, you need to have strong relationships with potential customers before they make a purchase …