Customer Success

Welcome to our Customer Success category, the heart of our blog! Here, you’ll find a comprehensive collection of articles dedicated to the ever-evolving field of customer success. Our mission is to empower customer success managers (CSMs), executives, and teams with the knowledge and tools they need to drive customer satisfaction, loyalty, and growth.

In this section, we delve into a wide range of topics, from foundational principles to advanced strategies. Discover actionable insights on customer onboarding, retention, engagement, and expansion. Our expert contributors share their experiences, tips, and best practices to help you build and maintain strong, lasting relationships with your customers.

Customer success is not just about solving problems; it’s about proactively ensuring that your customers achieve their desired outcomes. Learn how to leverage data, technology, and innovative approaches to anticipate customer needs and exceed their expectations. Whether you’re looking to refine your customer success processes or implement new initiatives, our articles provide valuable guidance and inspiration.

Explore real-world examples, case studies, and thought leadership pieces that highlight the impact of effective customer success strategies. Join our community of customer success professionals and stay ahead of the curve with the latest trends, tools, and techniques. Dive into our Customer Success category and start transforming your approach to customer success today!

Customer Success

Using Churn Data to Improve Sales Prospecting and Qualification

Within SaaS, there’s almost always a natural divide between CS and Sales. Take an average Salesperson and ask …

Customer Success

10 ͏Tip͏s to͏ Ba͏lance Cu͏stom͏e͏r͏ Suc͏͏͏ces͏s Initiati͏ves w͏͏it͏h Cost Ma͏n͏ag͏ement in S͏aa͏S͏

You͏r cus͏to͏m͏͏͏er succ͏ess͏ team͏ is ͏͏r͏unning ͏͏f͏u͏ll ͏t͏hrot͏tle,͏ pu͏͏tting͏͏ o͏ut͏ ͏fir͏e͏s and ke͏eping ͏clie͏n͏ts ͏h͏app͏y. ͏But͏ ͏then, you …

Customer Success

Boost Sales Funnel Efficiency with Customer Archetypes: A Step-by-Step Guide

An effective sales funnel can make or break your business. But did you know that, according to Salesforce, …

Customer Success

What Is Customer Value Maximization and How to Achieve It

Customer success has always had a complex identity crisis. Let me explain: 93.7% of companies measure CS impact …

Customer Success

How to Do a Customer Exit Interview

The customer exit interview isn’t a desired moment. After all, who wants to see their clients leaving, right? …

Customer Success

What Is Customer Success? Comprehensive Definition, Analysis & Overview

What is customer success, and why is it important? In this article, I’ll dive into the essence of …

Customer Success

7 key elements for a winning customer success plan

A customer success plan helps your customers reach their goals with your product. It outlines strategies and actions …

Customer Success

Key takeaways from our first event with the CS Community in Romania – CS Bites & Bonds

On July 9th, 2024, I had the pleasure of participating in a fantastic event – our first CS …

Customer Success

Customer Feedback Loops: Gathering Insights For Continuous Improvement

Just relying on occasional surveys or random feedback won’t cut it anymore. To really understand your customers’ needs …

Customer Success

Tips to Excel at Customer Happiness (It’s Not What You Think)

No matter how similar they seem, customer satisfaction isn’t customer happiness. In fact, both these concepts are miles …

Customer Success

What Is Customer Delight? The Ultimate Guide

Customers are the soul of every business. This is why brands, including SaaS, do everything to keep their …

Customer Success

Customer Testimonials: How to Use Them Effectively

Customer testimonials are a very strong social signal. The only challenge is that you need to create testimonials that are convincing, honest, and relatable.

Customer Success

The Leadership Blueprint for a Customer-Centric Organization

Customer-centricity has become a hallmark of successful businesses in today’s highly competitive market. The tiny word “Customer-centricity” is …

Customer Success

How Value Moments Drive Growth and Customer Success

Let us begin with a few eye-opening statistics. Emplifi reports that 61% of customers will pay at least …

Customer Success

Why Is Customer Success Important to You? CS Leaders Answer

We live in an age where the importance of customer success and its vital role within an organization …

Customer Success

How an Upskilling Strategy Can Level Up Your CSMs

There’s no need to beat around the bush – SaaS is changing. We’re seeing it all around us. …

Customer Success

CSM Ratio: One-to-Many vs One-to-One vs Many-to-One vs Many-to-Many

If you’ve ever been at a loss when deciding how many accounts to assign per CSM or vice-versa, …

Customer Success

How to Build a Churn Prediction Model that Works

Our lives in customer success are in a constant state of guesstimating our customers’ sentiment as to our …

Customer Success

CSP: The Catalyst for Customer Success in SaaS

Amidst the chaos of Google Sheets reports and CRM clutter, lies the catalyst for customer success in your …

Customer Success

Customer Success Uncovered 2024 (CSM Insights Report)

Get the inside scoop on what CSMs really think about their jobs, salaries, and career prospects, as well as the current state of the customer success industry.

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