Customer Success

Welcome to our Customer Success category, the heart of our blog! Here, you’ll find a comprehensive collection of articles dedicated to the ever-evolving field of customer success. Our mission is to empower customer success managers (CSMs), executives, and teams with the knowledge and tools they need to drive customer satisfaction, loyalty, and growth.

In this section, we delve into a wide range of topics, from foundational principles to advanced strategies. Discover actionable insights on customer onboarding, retention, engagement, and expansion. Our expert contributors share their experiences, tips, and best practices to help you build and maintain strong, lasting relationships with your customers.

Customer success is not just about solving problems; it’s about proactively ensuring that your customers achieve their desired outcomes. Learn how to leverage data, technology, and innovative approaches to anticipate customer needs and exceed their expectations. Whether you’re looking to refine your customer success processes or implement new initiatives, our articles provide valuable guidance and inspiration.

Explore real-world examples, case studies, and thought leadership pieces that highlight the impact of effective customer success strategies. Join our community of customer success professionals and stay ahead of the curve with the latest trends, tools, and techniques. Dive into our Customer Success category and start transforming your approach to customer success today!

Customer Success

How Customer Success and Product Management Teams Can Work Together

Customer success working closely with the product team can seem like a luxury for most companies. But it …

Customer Success

The 13 Most Eye-opening Customer Success Webinars | 2022 List

Since the CS world is constantly full of brilliant talks, we know many of you’ve been waiting for …

Customer Success

What Is Customer Effort Score and How Is CES Calculated?

It is commonly believed that customer loyalty is reached through great, delightful customer service. But it was later …

Customer Success

What Is a Quarterly Business Review? What QBRs Mean for CSMs

As a SaaS business, one of the best ways to ensure continual growth with your customers is to …

Customer Success

CRM or Customer Success Software? Differences and Advantages

Companies have been implementing Customer Relationship Management strategies to boost product sales for a while now. However, in …

Customer Success

Is Customer Success a Good Career? Yes. Let’s Explain Why!

Customer Success is a relatively new role that has emerged with the movement towards subscription-based software models. Although …

Customer Success

Best in-person Customer success events to attend in 2022

We’ve made a new list for 2024! Check it out here. Attending events and conferences is a must …

Customer Success

Tech-touch can be the new high-touch in customer success

The SaaS market is currently growing by 18% each year and 99% of businesses use at least one …

Customer Success

The 16 Best Customer Success Podcasts to Grow Your Career | 2024 List

Podcasts are a simple and fun way to stay in touch with the new concepts and ideas in …

Customer Success

2021 Customer Success Year in Review – Best News, Resources & Trends

Last year’s impact on the customer success industry was significant, to say the least. Businesses are progressively grappling …

Customer Success

5 Daily Habits of Great Customer Success Managers that Make a Huge Difference

Which fundamental skills can you develop to go beyond expectations and become a great CSM? Here are the 5 daily habits you should focus on.

Customer Success

2024 Customer Success Industry Market Statistics, Salaries, and Growth

The impact last year had on the customer success industry was a significant one. Tech startups and SaaS …

Customer Success

The 20 Essential Customer Success Books for the Modern CSM | 2024 Updated List

We found the essential customer success books every CSM needs to read. Pick your next read and discover the latest tactics to reduce churn and grow revenue.

Customer Success

Why Do I Need Customer Success Software?

Customer Success software greatly improves your team’s efficiency. Here’s why your team needs a dedicated CS platform.

Customer Success

Understanding What Customer Success Vectors Are and Why You Need to Ditch Your KPIs

Learn about customer success vectors and how they help you understand where your customer’s experience is heading compared to where they expect it to go.

Customer Success

What Is a Customer Success Representative & Why Do You Need One?

Learn how to ace the customer success representative interview, and what it takes to be the best.

Customer Success

The Full Guide to Customer Health Scores

A comprehensive article and free PDF guide to Customer Health Scores: everything you need to know about how to set them up in one place.

Best Practices

How Customer Success Managers Can Use Support Ticket Data To Better Understand The Customers’ Journey

CSMs must review customer support ticket data to understand how customers are really doing and learn to use that data to improve their customer success activities.

Customer Success

Customer Success: Common Fails and How To Avoid Them

Marketers, entrepreneurs, and solopreneurs could consider customer success the be-all-end-all when it comes to their company’s longevity. And …

Customer Success

Customer Churn – The Ultimate Guide with Tactics and Strategies

The definitive guide on SaaS churn: everything we know about preventing customer churn and reducing MRR churn with examples.

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