The Custify Blog

Resources to build your customer success team & strategy.

Tools

Top 11 UX Tools for SaaS Design Teams in 2024

Having a good kit of UX tools at hand is essential for any modern SaaS team in order …

Guides

How to Get Stakeholder Buy-in for Customer Success Initiatives eGuide

To implement customer success effectively, getting stakeholder buy-in is a must. In this free PDF guide we address the most common objections CS leaders face.

Best Practices

8 Challenges in Customer Retention and How to Overcome Them

While getting new customers is important, nurturing the existing ones is the foundation of building a successful business …

Best Practices

How Storytelling Can Renew Your B2B Marketing Strategy

If you want your B2B company to succeed, then a well-executed marketing strategy is essential. However, many businesses …

Best Practices

What is a Knowledge Base and How to Choose the Best Tool

Whether you’re a small business seeking greater organization or an enterprise-level company looking to simplify the customer support …

Best Practices

7 Website Design Principles that Help Ensure Customer Experience and Success

Getting your website design right is important. If your company’s SaaS website design follows the main laws of …

Webinars and Podcasts

Aligning Sales with Customer Success: Why and How? | Webinar

Aligning Sales and Customer Success is not an easy task. What happens if you disregard it? In this webinar we talk with Jeff Heckler, Director of CS at MarketSource, to find out.

SaaS Metrics

How to Measure and Increase Activation Rate for SaaS

Getting users from trial to paid is a common challenge for SaaS companies. If you want your business …

Best Practices

What Role Should Customer Success Play During Customer Acquisition?

In many SaaS businesses, customer success is treated as a post-sales activity to help ensure customer satisfaction and …

Guides

The Secret to Data-Driven Customer Success | eGuide

Discover the role of data in customer success. How to tackle data challenges. how to resolve them, and what CS metrics you should monitor.

Customer Success

Using Customer Success Analytics vs Product Analytics

According to Forrester Research, more than 72% of companies state that improving customer success is their first priority. …

SaaS Metrics

8 Ways to Improve Customer Success Team Dynamic

87% of business leaders have attested to customer experience being at the top of their priorities. The customer …

Guides

How to Properly Scale Customer Success Operations eGuide

Scaling customer success is not a matter of hiring more CSMs. It’s about efficiency and doing more using the same resources. Read this article to find out how.

SaaS Metrics

What is Customer Lifetime Value (CLTV): Definition, Formula, and How to Use

Where is the value of a customer? Is it in their monthly subscription? Their purchases? Their customer reviews? …

SaaS Metrics

10 Lesser-Known Tips to Improve Customer Communication

A business without customers is not a business at all. Customers are the core of a business, whether …

Webinars and Podcasts

How Onboarding can Double your NRR | Webinar

Discover the impact of the onboarding process on your net revenue retention (NRR) in our new webinar session. …

Customer Success

8 Budget-friendly Customer Success Tactics You Can Try Today

Businesses have ups and downs. And it’s a given that budgets will also rise and fall as business …

Best Practices

12 Must-Read Customer Service Books

Ensuring your customers have a supportive experience with your company starts before they even buy your products or …

Best Practices

Is Hybrid Working The Way Forward For Customer Success Teams?

If you’re a customer success manager, there’s a good chance you’re already operating a hybrid working model to …

Best Practices

A Founder’s Guide to Collecting and Utilizing User Feedback

What do you expect from this article? (Choose one or more variants.) It will outline the importance behind …

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