SaaS Metrics
How to Measure and Increase Activation Rate for SaaS
Getting users from trial to paid is a common challenge for SaaS companies. If you want your business …
Best Practices
What Role Should Customer Success Play During Customer Acquisition?
In many SaaS businesses, customer success is treated as a post-sales activity to help ensure customer satisfaction and …
Guides
The Secret to Data-Driven Customer Success | eGuide
Discover the role of data in customer success. How to tackle data challenges. how to resolve them, and what CS metrics you should monitor.
Customer Success
Using Customer Success Analytics vs Product Analytics
According to Forrester Research, more than 72% of companies state that improving customer success is their first priority. …
SaaS Metrics
8 Ways to Improve Customer Success Team Dynamic
87% of business leaders have attested to customer experience being at the top of their priorities. The customer …
Guides
How to Properly Scale Customer Success Operations eGuide
Scaling customer success is not a matter of hiring more CSMs. It’s about efficiency and doing more using the same resources. Read this article to find out how.
SaaS Metrics
What is Customer Lifetime Value (CLTV): Definition, Formula, and How to Use
Where is the value of a customer? Is it in their monthly subscription? Their purchases? Their customer reviews? …
SaaS Metrics
10 Lesser-Known Tips to Improve Customer Communication
A business without customers is not a business at all. Customers are the core of a business, whether …
Webinars and Podcasts
How Onboarding can Double your NRR | Webinar
Discover the impact of the onboarding process on your net revenue retention (NRR) in our new webinar session. …
Customer Success
8 Budget-friendly Customer Success Tactics You Can Try Today
Businesses have ups and downs. And it’s a given that budgets will also rise and fall as business …
Best Practices
12 Must-Read Customer Service Books
Ensuring your customers have a supportive experience with your company starts before they even buy your products or …
Best Practices
Is Hybrid Working The Way Forward For Customer Success Teams?
If you’re a customer success manager, there’s a good chance you’re already operating a hybrid working model to …
Best Practices
A Founder’s Guide to Collecting and Utilizing User Feedback
What do you expect from this article? (Choose one or more variants.) It will outline the importance behind …
Best Practices
What Content Should You Add for Each Stage of the Customer Journey?
Content marketing is an essential part of your overall marketing and advertising strategy, no matter what kind of …
Best Practices
The Mistake SaaS Companies Make When Speaking to Potential Customers
One of the biggest mistakes a B2B SaaS company makes when it comes to speaking with potential customers: …
Customer Success
8 Common Mistakes When Building Customer Success Teams
By now, you must have read more than a few articles about how to build the perfect customer …
Webinars and Podcasts
Demystifying churn: How qualitative research will help you retain more customers | Webinar
In today’s webinar, Anita Toth, Chief Churn Crusher, talks more about customer interviews. In this comprehensive article, you’ll …
SaaS Metrics
10 Customer Engagement Metrics to Track in 2022
Companies depend on loyal and active users to stay in business. Engaged customers support your brand; they recommend …
Best Practices
Using Voice of the Customer to Drive Loyalty
Through Voice of the Customer, or VoC, programs, the business world opens itself up to direct customer feedback. …
Best Practices
10 Ways Customer Reviews Can Enrich Your Content
Did you know that 79% of shoppers rely on customer reviews? As a business owner, you have to …