The Custify Blog

Resources to build your customer success team & strategy.

Tools

Best SaaS Payment Processing Service | Top Solutions for 2024

If you’re in the business world, especially within the SaaS space, you’re no stranger to the monumental shift …

Best Practices

Unlocking customer-led growth with customer insights

In the SaaS world, knowing what your customers want isn’t just nice to have—it’s essential. Want to boost …

Best Practices

Value Realization Framework in SaaS: A Strategy to Exceed Customer Expectations

Profitability in SaaS is more often than not a tightrope act between development, marketing, and customer success. And …

Best Practices

14 Proven Ways to Shorten Your SaaS Sales Cycle in 2023

SaaS sales cycles are long and frustrating for companies like yours. But you’re on the right page to …

SaaS Metrics

The Power of Time to Value (TTV): From Sign-up to Success

In a SaaS world where 80% of customers uninstall apps because they don’t understand how to use them, …

Customer Success

Account Expansion: What It Is, Why It’s Important, and Strategies to Make It Happen

Achieving sustainable growth is the ultimate pursuit of any business. In the competitive world of SaaS, it’s all …

Tools

The Best Customer Self-Service Solutions

79% of customers expect organizations to provide self-service solutions to their questions and issues. Meanwhile, 77% say they …

Customer Success

54 SaaS Customer onboarding and retention statistics you need to know

Providing a great customer onboarding experience is crucial in the SaaS industry. If your customers have their a-ha …

Webinars and Podcasts

Streamline, engage, and track – ChartMogul’s secrets | Webinar

Discover ChartMogul’s strategies for high-value customer success in this webinar. Find out how Custify can help you reduce churn.

Guides

Founder’s Cheat Sheet to SaaS Pricing Models and Strategies

Here’s the only deep dive into SaaS pricing strategies and models you’ll ever need containing examples with pros and cons for each.

Tools

Top Business Productivity Tools You Need To Use

Steve Jobs famously said that you cannot mandate productivity, you must provide the tools to let people become …

SaaS Metrics

Customer Experience Vs. User Experience: Differences, Similarities & Importance

Customer experience (CX) and User experience (UX) are two marketing terms often used interchangeably in the business world. …

Best Practices

How Customer Success Teams Should Use Video to Improve Onboarding

Successful customer onboarding relies on two essential factors: information and its delivery. Among various communication methods, the video …

Customer Success

Explaining the RATER Model of Service Quality

Measuring the quality of customer service is a double-edged blade – it can be both useful and a …

Guides

Upselling and Cross-selling guide for SaaS

Discover how to use cross-selling and upselling in SaaS to increase Average Order Value (AOV) and boost your revenue.

SaaS Metrics

What Is Expansion MRR & How to Calculate It [Formula, Examples + Benchmarks]

To reach their ever-evolving revenue growth targets, SaaS businesses have been primarily putting the bulk of their efforts …

Customer Success

SaaS Customer Onboarding Guide: Navigating Challenges and Driving Success

The definitive guide on how customer onboarding can fundamentally influence lifetime value, and to optimize for client retention and loyalty.

Customer Success

Most Important Questions CSMs Should Ask Their Customers

Let me ask you something: what’s the one colloquial idiom that also qualifies as a CS best practice? …

Best Practices

How to Improve Your Free Trial Conversion Rate (+Examples)

SaaS companies often offer free trials in an effort to boost their conversion rates. As they give users …

SaaS Metrics

Customer Acquisition Cost (CAC): How to Calculate, Interpet & Optimize It [Formula + Examples]

There is one ailment that many B2B SaaS companies, especially smaller ones, suffer from. It often costs them …

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