![What Is Expansion MRR & How to Calculate It [Formula, Examples + Benchmarks]](https://d2mkz4zdclmlek.cloudfront.net/blog/wp-content/uploads/2023/06/blog-mrr_1-1.png)
SaaS Metrics
What Is Expansion MRR & How to Calculate It [Formula, Examples + Benchmarks]
To reach their ever-evolving revenue growth targets, SaaS businesses have been primarily putting the bulk of their efforts …
Customer Success Articles
SaaS Customer Onboarding Guide: Navigating Challenges and Driving Success
The definitive guide on how customer onboarding can fundamentally influence lifetime value, and to optimize for client retention and loyalty.
Customer Success Articles
Most Important Questions CSMs Should Ask Their Customers
Let me ask you something: what’s the one colloquial idiom that also qualifies as a CS best practice? …
Best Practices
How to Improve Your Free Trial Conversion Rate (+Examples)
SaaS companies often offer free trials in an effort to boost their conversion rates. As they give users …
![Customer Acquisition Cost (CAC): How to Calculate, Interpet & Optimize It [Formula + Examples]](https://d2mkz4zdclmlek.cloudfront.net/blog/wp-content/uploads/2023/05/blog-cac.png)
SaaS Metrics
Customer Acquisition Cost (CAC): How to Calculate, Interpet & Optimize It [Formula + Examples]
There is one ailment that many B2B SaaS companies, especially smaller ones, suffer from. It often costs them …
Webinars and Podcasts
Structuring your CS team in the age of AI and automation | Webinar
Artificial intelligence is a hot topic nowadays because of its growing popularity in various industries. In this webinar, …
Webinars and Podcasts
Forecastr’s Transformative Journey with Custify | Customer Webinar
In this customer webinar we dive into the remarkable story of how Forecastr significantly reduced churn by 50% through a strategic application of Custify’s insights.
Customer Success Articles
ChatGPT in Customer Success: Practical Examples & Limitations
ChatGPT has taken many industries by storm, and customer success is no exception. But let’s be pragmatic — …
Customer Success Articles
Master Customer Success Operations through Data-led Growth
In an ever-increasing number of insights we can pull from our survey on quiet quitting, we found that …
Best Practices
Brand Reputation Management: How to Make Your SaaS Brand Shine
Money can’t buy a good reputation – one has to earn it. The same goes for businesses and …
Best Practices
What Is Revenue Operations & Why RevOps Is Crucial for SaaS
Proper organizational alignment is the key to success for any SaaS business. In fact, aligned organizations report a …
Best Practices
How to Collect and Use Customer Intelligence
Business decisions, from product ideation to marketing strategy and customer care, are dependent on customer preferences. To understand …
Webinars and Podcasts
The Role of Data in CS: Leveraging Insights to Drive Better Outcomes | Webinar
Customer data and the insights it provides are crucial to the success of any SaaS organization. Unfortunately, many …
Best Practices
Why Social Listening Matters for Customer Satisfaction
Being a mature company or a startup, you should treat your social media as something other than a …
Best Practices
8 Killer Strategies To Manage Customer Expectations
In today’s business landscape, customers are more informed and demanding than ever before due to the rise in …
Best Practices
Top Challenges Faced By Account Managers
Did you know that businesses that implemented account managers have seen a 34% increase in profitability? However, achieving …
Customer Success Articles
Your Champion Has Left the Company — How Do You Ensure Retention?
Champions are what a CSM’s dreams are made of. They love your product, they love working with you, …
Best Practices
How To Create A Community That Supports Your SaaS Growth
SaaS companies are facing a unique challenge regarding growth. Rising customer acquisition costs and intense competition demand a …
Customer Success Articles
Make Low Touch Customer Success High Value with Automation
In our jobs as CSMs, it’s often the case that we’re overwhelmed – either by the number of …
Features
Custify Security, Compliance, and Data Privacy Pratices & Certifications
At Custify, we take the security of our customers’ data very seriously. That’s why we’ve made sure that …